About Us
The Metal Initiative is a coalition of manufacturers, individuals and associations that have come together to provide information on the features and benefits of metal in construction. Carrying its message of metal primarily to the professional building owner community, The Metal Initiative seeks to gather and disseminate useful information for decision-makers.
Virtually all facets of metal in construction are addressed to meet the varied needs of the owner and the building team, including return on investment, maintenance cost, life cycle cost, environmental impact, recyclability, recycled content, cool roofing, useful life and aesthetics.
The Metal Initiative also seeks to dispel myths that have permeated the construction community regarding the use of metal. These myths which have grown over time have kept many owners from realizing the full benefits that will accrue when they chose metal for their projects.
For example, owners may believe that metal must be dumped in a landfill at the end of its useful life, when, in fact, metal is 100% recyclable. In addition, the recycled content of metal construction products is at least 25% and in some cases, up to 95%. Similarly, owners may believe that metal roofs and walls have short service lives, when, in fact, today’s generation of metal construction products are protected by highly durable paints and coatings that now ensure a service life of 20 to 30 years.
We welcome owners to peruse our site, register their firms and learn how the benefits of metal products can positively affect their building construction and management plans.
